SafariVendors · Brand Identity
Brand Guidelines
Everything you need to represent SafariVendors consistently — logos, colours, typography, and usage rules.
Download Full Brand Guide PDF
01 — Logo Suite
The SafariVendors Logo
Use the horizontal logo for website headers and documents. Use the vertical logo for posters, cover pages, and stacked layouts. Always maintain clear space around the logo equal to the height of the elephant mark.
02 — Icon & Favicon
Elephant Icon Mark
Use the elephant icon for small spaces, app icons, favicons, social profile images, and watermarks where the full wordmark would be too small to read.
03 — Colour Palette
Brand Colours
The SafariVendors palette is rooted in the African wilderness — warm bronze earth, rich gold light, and deep olive canopy. Click any hex code to copy it.
Primary Bronze
Main brand colour. Use for headings, CTAs, and key UI elements.
#7A4E2DAccent Gold
Highlight colour for badges, accents, CTAs on dark backgrounds.
#D4A437Background Ivory
Page background. Warm neutral that complements both bronze and gold.
#F8F4ECCharcoal
Primary text and dark backgrounds. Rich near-black with warmth.
#1F1F1FSecondary Olive
Tertiary accent. Use sparingly for nature-inspired supporting elements.
#4F5B3ACSS Custom Properties
--sv-bronze: #7A4E2D;
--sv-gold: #D4A437;
--sv-ivory: #F8F4EC;
--sv-charcoal:#1F1F1F;
--sv-olive: #4F5B3A;
}
04 — Typography
Brand Typefaces
Three typefaces work together to give SafariVendors its distinctive character — premium editorial serif, clean geometric sans, and readable body text.
Logo Wordmark & Display Headings
Cormorant
Garamond
Cormorant Garamond
SemiBold (600) · Bold (700)
Used for the logo wordmark, hero headlines, and section titles. Conveys premium, editorial quality.
Tagline, Labels & Navigation
Montserrat
Montserrat
Medium (500) · Bold (700)
Used for the brand tagline, uppercase labels, navigation, and button text. Clean and authoritative.
Website Body & UI Text
The African wilderness holds stories no other landscape can tell. SafariVendors connects you to the operators who know it best.
Poppins
Regular (400) · Medium (500) · SemiBold (600)
Used for all body copy, UI labels, and descriptions. Friendly, legible, and contemporary.
05 — Usage Rules
Do's & Don'ts
Follow these rules to keep the SafariVendors brand consistent and professional across every touchpoint.
Use approved logo files only
Always download the latest logo from this page. Do not recreate the logo from memory or use screenshots from the website.
Do not stretch or distort
Always maintain the original aspect ratio of the logo. Never stretch, compress, skew, or apply perspective to the logo.
Maintain clear space
Always keep a clear space around the logo equal to the height of the elephant icon. This ensures the logo breathes and reads clearly.
Do not place on busy backgrounds
Avoid placing the logo on complex patterns, busy photography, or low-contrast backgrounds. Use the white version on dark backgrounds instead.
Use white version on dark backgrounds
When the background is bronze, charcoal, dark photography, or any dark colour, always use the white reversed version of the logo.
Do not add effects
Do not add drop shadows, glows, outlines, gradients, or any other effects to the logo. Use the official files as provided.
Use SVG for scalable contexts
For large-format print, signage, or digital displays, use the SVG files for crisp rendering at any size.
Do not recolour the logo
The logo must only appear in its original bronze/gold colouring or as the fully white version. No other colourways are permitted.
Need Something Else?
Brand & Media Enquiries
For custom logo usage approvals, partnership co-branding, media kits, or anything not covered here — reach out to our team.
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